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Logo design glossary R - Z
logo glossary page 3

Glossary of logo design terms R- Z


Logo design glossary terms

Raster Graphics - A method of generating graphics that treats an image as a collection of small, independently controlled dots (pixels) arranged in rows and columns. Raster-based graphics have become a standard technology and are popularly known by their GIF and JPEG file formats.

dpi resolution
Resolution - The measurement used to express quality of output. Measured in dots per inch (DPI), the greater the number of dots, the smoother and cleaner appearance the character/image will have.

RGB - Acronym for Red - Green - Blue. A model for describing colors that are produced by emitting light, as on a video monitor, rather than by absorbing it, as with ink on paper.

Royalty-Free Photos or Images - Photos, graphic images, or other intellectual property that are sold for a single standard fee and may be used repeatedly by the purchaser. Typically with royalty-free clauses, the company that sells you the images still owns all of the rights to the images, and they can be used only by the purchaser and can not be trademarked.

sans serif typeface
Sans Serif - A style of typeface that means "without feet". Common serif typefaces include Arial, Helvetica, Avant-Garde and Verdana. The graphic image to your left displays an example of a sans serif typeface.

Saturation - The color intensity of an image. An image high in saturation will appear to be very bright. An image low in saturation will appear to be duller and more neutral. An image without any saturation is also referred to as a grayscale image.

serif typeface
Serif - A style of typeface that has "little feet." Common serif typefaces include Times Roman, Garamond, and Palatino. The graphic image to your left displays a serif typeface.

Service Mark - A provision of trademark law that identifies and protects the source of services rather than goods, indicated by the letters SM.

Small Caps - A set of capital letters, which are smaller than standard and are equal in size to the lower case, letters for that type size.

Spot Color - Spot color refers to colors that are solids and aren't made up of CMYK values. The Pantone Matching System (PMS) is the most well known system of spot colors used in graphic design.

Swatch - A color sample.

Trademark - A word, symbol, design, slogan or a combination of words and designs that identifies and distinguishes the goods or services of one party from those of another.

Typeface - A typeface contains a series of fonts. For example, the typeface Arial contains the fonts Arial, Arial Bold, Arial Italic and Arial Bold Italic. Other independent parameters are size, boldness, and obliqueness (italics).

Uppercase - Uppercase letters are normally used at the beginning of sentences and as the first letter of proper names. The capital letters of a type font: A, B, C, etc.

Vector Graphic - A graphic image drawn in shapes and lines, called paths allowing for easier scaling and storage. Images created in Illustrator and Freehand (vector graphic design software) are vector graphics.

Watermark - An impression incorporated in the paper making process showing the name of the paper and/or the company logo.

.zip file format
.zip - A file extension that identifies a compressed archive file encoded in ZIP format. Download free trial: http://www.winzip.com/


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