Raster Graphics - A method of generating graphics
that treats an image as a collection of small, independently controlled
dots (pixels) arranged in rows and columns. Raster-based graphics have
become a standard technology and are popularly known by their GIF and
JPEG file formats.
- The measurement used to express
quality of output. Measured in dots per inch (DPI), the greater the number of
dots, the smoother and cleaner appearance the character/image will have.
RGB - Acronym for Red - Green - Blue. A model for
describing colors that are produced by emitting light, as on a video monitor,
rather than by absorbing it, as with ink on paper.
Royalty-Free Photos or Images - Photos, graphic
images, or other intellectual property that are sold for a single standard
fee and may be used repeatedly by the purchaser. Typically with royalty-free
clauses, the company that sells you the images still owns all of the rights
to the images, and they can be used only by the purchaser and can not be trademarked.
Serif - A style of typeface that means "without
feet". Common serif typefaces include Arial, Helvetica, Avant-Garde
and Verdana. The graphic image to your left displays an example of a
sans serif typeface.
Saturation - The color intensity of an image.
An image high in saturation will appear to be very bright. An image low
in saturation will appear to be duller and more neutral. An image without
any saturation is also referred to as a grayscale image.
- A style of typeface that has "little feet." Common serif typefaces include Times Roman, Garamond, and Palatino. The
graphic image to your left displays a serif typeface.
Service Mark - A provision of trademark law that
identifies and protects the source of services rather than goods, indicated
by the letters SM.
Small Caps - A set of capital letters, which
are smaller than standard and are equal in size to the lower case, letters
for that type size.
Spot Color - Spot color refers to colors that
are solids and aren't made up of CMYK values. The Pantone
Matching System (PMS) is the most
well known system of spot colors used in graphic design.
Swatch - A color sample.
- A word, symbol, design, slogan or a combination
of words and designs that identifies and distinguishes the goods or services
of one party from those of another.
Typeface - A typeface contains a series of fonts.
For example, the typeface Arial contains the fonts Arial, Arial Bold,
Arial Italic and Arial Bold Italic. Other independent parameters are size,
boldness, and obliqueness (italics).
Uppercase - Uppercase letters are normally used
at the beginning of sentences and as the first letter of proper names.
The capital letters of a type font: A, B, C, etc.
Vector Graphic - A graphic image drawn in shapes
and lines, called paths allowing for easier scaling and storage. Images
created in Illustrator and Freehand (vector graphic design software) are
Watermark - An impression
incorporated in the paper making process showing the name of the paper
and/or the company logo.
A file extension
that identifies a compressed archive file encoded in ZIP format.
Download free trial: http://www.winzip.com/