Icons - An image; a representation. For instance
pictorial images used on computer screens to indicate utility functions,
files, folders or applications software.
Interstitial - An interstitial
(something "in between") is a page that is inserted in the normal
flow of editorial content structure on a web site for the purpose of advertising
Stands for Joint Photographic Experts Group.
File format for full-color and black-and-white graphic images. JPEG images
allow for more colors than GIF images and are usually smaller in size.
Kerning - The horizontal spacing between the
letters in a word. Kerning is the process of reducing the spacing between
certain pairs of letters to improve their appearance.
Leading - The vertical spacing between lines
of text. Leading is generally measured from baseline to baseline and expressed
Logo Type - Any alphabetical configuration that
is designed to identify by name a producer, company, publication or individual.
Lower Case - The small, non-capital letters in
a font of type.
-The quality that defines how much light passes
through an object's pixels. If an object is 100 percent opaque, no light
passes through it.
Operating System - An operating system (sometimes
abbreviated as "OS") is the program that, after being initially
loaded into the computer by a boot program, manages all the other programs
in a computer.
Outline - In graphic design, tracing of the outer
edge of text or a graphic image. If the outline is feathered, then the
effect is generally referred to as a glow.
Pica - A printing industry unit of measurement.
There are 12 points to a pica, one pica is approximately 0.166in.
PMS - Pantone
Matching System (PMS). A numbering system
for identifying 3,000+ colors created through combinations of standard
SWOP inks. Pantone produces numerous color-matching systems for standard
print and computer applications.
Point - The standard
unit of type size of which there are 72 to the inch. Point size is
measured from the top of the ascender to the bottom of the descender.
PostScript - A page description language developed
Systems. Widely supported by both hardware
and software vendors it represents the current 'standard' in the market.
Colors - Colors that are developed from red, green, and blue.
Process Color - A method of managing color in
a file in which each block of color is separated into its subtractive
primary color components for printing: cyan, magenta, and yellow (as well
as black). All other colors are created by blending layers of various
sizes of halftone spots printed in cyan, magenta, yellow and black to display