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Logo Design Source glossary I - Q
logo glossary page 2

Glossary of logo design terms i - q

Logo glossary A - Z
Logo glossary A - H Logo glossary R - Z

Icons - An image; a representation. For instance pictorial images used on computer screens to indicate utility functions, files, folders or applications software.

Interstitial - An interstitial (something "in between") is a page that is inserted in the normal flow of editorial content structure on a web site for the purpose of advertising or promotion.

jpeg file format
JPEG- Stands for Joint Photographic Experts Group. File format for full-color and black-and-white graphic images. JPEG images allow for more colors than GIF images and are usually smaller in size.

Kerning - The horizontal spacing between the letters in a word. Kerning is the process of reducing the spacing between certain pairs of letters to improve their appearance.

Leading - The vertical spacing between lines of text. Leading is generally measured from baseline to baseline and expressed in points.

Logo Type - Any alphabetical configuration that is designed to identify by name a producer, company, publication or individual.

Lower Case - The small, non-capital letters in a font of type.

opacityOpacity -The quality that defines how much light passes through an object's pixels. If an object is 100 percent opaque, no light passes through it.

Operating System - An operating system (sometimes abbreviated as "OS") is the program that, after being initially loaded into the computer by a boot program, manages all the other programs in a computer.

Outline - In graphic design, tracing of the outer edge of text or a graphic image. If the outline is feathered, then the effect is generally referred to as a glow.

Pica - A printing industry unit of measurement. There are 12 points to a pica, one pica is approximately 0.166in.

PMS - Pantone Matching System (PMS). A numbering system for identifying 3,000+ colors created through combinations of standard SWOP inks. Pantone produces numerous color-matching systems for standard print and computer applications.

Point - The standard unit of type size of which there are 72 to the inch. Point size is measured from the top of the ascender to the bottom of the descender.

PostScript - A page description language developed by Adobe Systems. Widely supported by both hardware and software vendors it represents the current 'standard' in the market.

Primary Colors - Colors that are developed from red, green, and blue.

Process Color - A method of managing color in a file in which each block of color is separated into its subtractive primary color components for printing: cyan, magenta, and yellow (as well as black). All other colors are created by blending layers of various sizes of halftone spots printed in cyan, magenta, yellow and black to display the image.

logo glossary a - h logo glossary r - z

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