- An aliased image
is frequently said to have "jaggies." Aliasing is a technique
used for bitmap file display to make diagonal edges look smoother by setting
pixels close to the edge to intermediary colors according to where the
edge crosses them.
Ascender - Any
element of a lower case letter extending higher than the x-height. For
example, the upper half of the vertical in the letters b or h. The opposite,
letters extending below the x-height are referred to as descenders.
Banner - A popular
type of advertising found on the Internet consisting of a graphic combined
with a marketing message or call to action. Banners
come in all shapes and sizes. Banner ads are an inexpensive and cost effective medium for taking advantage of the benefits of the Internet. An excellent solution for rapidly creating broad brand awareness.
Baseline - The
line on which the foundation of capital letters sit.
Bezier Curve - A type
of curve defined by mathematical formulas. Arched line segments created
by mathematical averaging; typically used in computerized design software and vector based images.
Image - A data file or structure, which corresponds
bit for bit with an image displayed on a screen. A graphic image stored
as a specific arrangement of screen dots, or pixels. Web graphics are
Camera Ready -
A final edition of artwork, document or graphic that is of suitable quality
for mass reproduction.
Caps - An abbreviation for capital letters.
Caps and small caps - A style of type that shows
capital letters used in the normal way while the rest of the word is set in capital
letters which are of a slightly smaller size.
Clip Art - Public
domain line art specifically designed for unregulated recycle. There are
no usage rights to Clip Art images they are royalty free. Because anyone
can use Clip Art is not able to be trademarked.
Color Separations - The
process of printing the colors in a document as separate output files,
each of which is to be printed using different-colored ink. Color separations
are the division of a multi-colored print file into the basic process
colors of cyan, magenta, yellow and black, also known as CMYK. These should
not be confused with screen colors; red, green and blue, also known as
Corporate Identity - The consistent image associated with a company, the logo, look and feel of all marketing materials. An image that identifies and conveys a company's personality, the physical appearance of the brand.
- Stands for the colors Cyan - Magenta -Yellow -Black.
In print design, colors are defined as a percentage of each of these 4
colors. In contrast, display devices (i.e. computer monitors) typically
define colors using RGB - Red - Green - Blue..
Compression - A method of packing data in order
to save disk storage space or download time. JPEG's and GIF's are generally compressed
graphics files. Compression is a technique to make a file or a data stream
smaller for faster transmission or to take up less storage space.
Descenders - The part of a lower case letter that
extends below the x-height, as in the case of y and j. The opposite, letters
extending above the x-height are referred to as ascenders.
- Stands for dots per inch. DPI specifies the
resolution of an output device, like printers or press machines. Low-resolution
images, such as web graphics typically have 72 dots per inch. High Resolution
print documents are typically 300 dots per inch.
EPS - Based on the PostScript language, Encapsulated
PostScript, EPS is a vector format designed for printing to PostScript
printers and image setters. It is considered the best choice of graphics
formats for high resolution printing of illustrations.
Emboss - Embossing a graphic image adds dimension
to it by making the image appear as if it were carved as a projection
from a flat background. Embossing is also a technique used on paper to actually raise an image on the paper.
Flash - Vector graphic animation software from
Macromedia that allows Flash graphics to look the same across all browsers,
as long as the plug-in is installed. One of the advantages of flash
animation is the relatively fast download
Font - A font is a complete set of characters
in a particular size and style of type. This includes the letter set,
the number set, and all of the special character and diacritical marks
you get by pressing the shift, option, or command/control keys.
GIF - The
Graphics Interchange Format is the file format commonly used to display
indexed-color graphics in hypertext markup language (HTML)
documents on the Internet. GIF is an LZW-compressed format designed to
minimize the file size and electronic transfer time.
GIF Animation - A GIF image that can be animated
by combining several images into a single GIF file. Applications that
support the animated
GIF standard, GIF89A, cycle through each
image one by one frame by frame.
- A gradient is a gradual transition of colors.
Gradients often create the feel of depth. Many metallic images are made
up of gradients.
Grayscale - An application of black ink (for
print) or the color black color (for the screen) that simulates a range of tones.
Grayscale images have no hue (color). In print design, a grayscale graphic
image appears to be black, white, and shades of gray, but it only really uses
one single color ink.
Hue - The actual color of an object, a particular
gradation of color; a shade or tint. Hue is measured as a location on
a color wheel, expressed in degrees. Hue is also understood as the names
of specific colors, like blue, red, yellow, etc.