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1.) How many colors do you want in your logo?
2.) How will the number of colors in your logo affect printing costs?
3.) Where will the logo be placed? Are there any limitations you need to consider?
Places where you plan to place your logo may have particular specifications or restrictions; for instance if you plan to have the logo embroidered onto company shirts your design must be designed with that in mind.
4.) Will the logo be printed very small anywhere?
If your logo is reduced to a very small size for application will it print and reproduce well?
5.) Will the logo need to work in black and white as well as in color?
There may be instances where vendors or affiliates may require your logo to be in black and white only. A majority of newspaper and magazine classifieds, faxes and copies are still produced in black and white.
6.) Are there any signage restrictions to consider?
What orientation is the sign area? Is it vertical in nature, or horizontal? You don't want to have to squeeze a square logo design into a rectangular sign. Often people have both a stacked and horizontal version of their logo.
7.) Do you plan to trademark your logo?
8.) Whom will I appoint in the decision making process?
The most projects involve large groups of people in the decision making process. Designing by committee frequently leads to indecision, or conflicts of personality, ego and overrun costs due to shifting of focus.
9.) Who are your customers today? Who will be your customers tomorrow?
Defining your customers will help you to consider their needs. For instance, older customers will require larger highly legible text.
10.) What file formats will you need your logo in?
Business Card &
Logo Desktop Design
Animated Logo Design
Web Site Design
E-Book Cover Design
Types of Logos
Articles About Logos
Logo Design Glossary
Logo Design FAQ
Logo File Formats